The Fight for Attention

Rather than waste your time on the Netflix quasi-documentary The Social Dilemma, this short film by animator Olga Makarchuk based on research from James Williams, cuts to the chase about the motivations of many modern technology companies: to influence your attention.

These social technologies are often described as tools to gloss over how we think about them. They are not tools. A hammer is a tool. As is a pencil or camera. Tools are patient. They don’t demand anything of you — the opposite of these technologies which have engineered endless new ways to distract us and occupy our attention.